Fueling Digital Transformation in the Oil Industry
About the Client
OOMCO, Oman’s leading oil marketing and distribution company, provides a wide range of services, including retail, direct sales to the government and commercial sectors, and lubricant products. They approached Cubix to develop an innovative app, OOMCO World, to enhance their digital presence and customer interaction
Location: Oman
Immersive Digital Integration for Fuel Services
OOMCO World was conceptualized as a comprehensive digital solution for fuel and lubricant services. The app aimed to integrate various customer services, from locating gas stations to managing fuel payments and loyalty programs
Our Challenge
Cubix’s task was to transform OOMCO’s traditional service model into a modern, digital-first approach. The challenge was integrating various services into one seamless app
Elevating OOMCO’s Service Delivery through Design
Cubix’s strategy centered on a user-friendly design that facilitated easy access to OOMCO’s services
Creating an intuitive interface for hassle-free user navigation
Ensuring a coherent look and feel across the app
Presenting information in an easily digestible format
Revolutionizing Oil Service Digitalization
OOMCO World exemplifies digital innovation in the oil industry, seamlessly integrating Cubix's design expertise to create a user-friendly, comprehensive app for fuel and lubricant services
Digitizing the Oil Industry
OOMCO World, Oman’s leading oil marketing app, developed by Cubix, simplifies fuel and lubricant services. The app provides a seamless digital experience for finding gas stations, managing payments, and accessing loyalty programs, revolutionizing customer interaction in the oil industry.
Cubix's technological expertise is evident in OOMCO World’s interface, reflecting a commitment to user-friendly digital solutions. This partnership ensures that OOMCO remains a pioneer in digitizing the oil marketing industry, setting new standards in customer experience.
Our collaboration focuses on blending OOMCO’s industry knowledge with Cubix’s digital acumen, enhancing every aspect of the fuel service experience. From station discovery to payment processing
Project Challenges
Developing OOMCO World involved transforming traditional oil services into a user-centric digital platform. The challenge lay in integrating diverse functionalities like station locating, payment processing, and loyalty management into one seamless, intuitive app.
Cubix addressed these challenges by creating a unified app with user-friendly navigation and comprehensive features. This approach led to the successful integration of services like the Virtual Basma Card and loyalty points system, enhancing the user experience.
The collaboration resulted in OOMCO World, a landmark digital platform in the oil industry. Cubix's input was crucial in exceeding user expectations, establishing OOMCO World as a benchmark for digital innovation in oil marketing and distribution services
Project Results
Unified Digital Platform for All Services
Enhanced Customer Engagement with Loyalty Features
Improved Operational Efficiency through Digital Solutions
Seamless and Intuitive User Interface
Consistent Updates and Enhancements Based on Feedback
Streamlined Fuel and Lubricant Service Access
Integrated Customer Service and Payment Features
Advanced Data Visualization for User Convenience